How you can improve your profitability
by powering your operation with AI.
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+ AIAnnual revenue by taking billable hours to 82% + saving 45% of hours with AI
Your results
Annual Revenue Opportunity





+ AIAnnual revenue comparison
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The results provided by this calculator are for informational purposes only. We do not guarantee or assure that these values are accurate for all cases. Every agency is unique and results may vary depending on various factors.
Annual revenue opportunity
with COR + AI
82% billable hours + AI
With COR and saving 45%
of hours with AI (*).
Profitability Growth by Increasing Billable Hours and Optimizing Operations with AI
A creative agency in Latin America has 100 employees and a total of 16,000 available hours per month, at an average rate of 50 USD per hour.
After six months of using COR, we conducted an initial diagnosis and discovered that only 72% of the time was billable, meaning more than 28% of the time was spent on internal matters such as team meetings, training, and time off.
We found that if the agency increased its billable hours by reducing time spent on internal matters, it could increase its billing opportunity by 10 points, raising billable hours from 72% to 82%, equivalent to 1,200 hours.

more projects, increasing operational capacity
In other words, these 1,200 hours previously spent on internal matters could now become available for billing, representing an additional 80,000 USD per month and an annual revenue opportunity of 960,000 USD.
Furthermore, the use of artificial intelligence in the agency's daily operations allowed saving 45% of working hours on repetitive and administrative tasks that AI helped automate. With this optimization, the agency was able to take on 35% more projects, increasing operational capacity without hiring additional staff. This change resulted in 5,904 additional billable hours per month, equivalent to 295,200 USD more per month, translating into an annual revenue opportunity of 3,542,400 USD.
Summary of
Annual Revenue Opportunities
Calculations Based on
COR Benchmarks and the COR Report
Full-Time Schedule
160 monthly hours per FTE (Full-Time Equivalent).
82% Ideal Optimization
This is the percentage recommended by COR to maximize billable hours at agencies. This value reflects the ideal target that helps improve operational efficiency.
72% Billable Hours Without Project Management Tools
This is the average billable hours achieved by agencies that do not use specialized tools for project management.
Working Hours Saved Through Automation
On average, agencies are saving between 30% and 50% of their working hours thanks to automating repetitive tasks with AI. 45% is a commonly reported value, which contributes to improving operational efficiency, allows taking on more projects, and optimizes the profitability and scalability of agencies.
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