COR Report 2026: the latest industry trends
What agency leaders from 18 countries think about AI, fees, profitability and talent.
See the report95.6%
Already uses AI
Only
2.6%
Measures its impact
Profitability software for agencies and consulting firms
The Management Solution for the New Generation of Professional ServicesAgenciesConsulting Firms
Humans and AI creating at scale — with real-time profitability and total visibility of your operation.
1,000+ agencies and consulting firms trust COR
All in one OS
Every layer of your agency,
connected and visible
Meet MAIA: COR’s AI operating system
Automate repetitive work, anticipate deviations, and connect every action to your profitability. You approve, MAIA executes.
Learn moreM
MAIAActiveBrand Campaign is at risk — 12h estimated, 18h actual. Due in 3 days. Adjust the scope?
Active agents
MAIA PM AgentActive
3 summaries readyScope WatcherAlert
2 projects at riskEstimate BuilderActive
Based on your historyImpact on your operationCOR empowers
COR empowers
creative and professional teams
billable hours
Increasing billable hours
See your team's billable hours and apply best practices to increase them by over 82%.
Industry benchmark: each team member spends 70% of their time on billable hours.
Calculate your profitability gainsdeviations
Reducing deviations
See the gap between sold or estimated time vs. executed time, broken down by client and by Fee.
turnover
Reducing staff turnover
Cut work overload and apply industry best practices to bring turnover below 20%.
Industry benchmark: 45% turnover, 60% in operational roles.
rework
Reducing rework
Analyze rework and apply industry best practices to cut it by up to 15%.
Industry benchmark: each team member spends 25% of their time on rework.
An integrated team
COR is more than software: it comes with a specialized team that will help you reach your business goals from day one.
Operations analysis
Quarterly business reviews with real insights
Get deep analysis of your operation benchmarked against the industry.
✓
Rework
Time lost on avoidable corrections.
✓
Time deviations
Estimated vs executed per project.
✓
Billable hours
Percentage of time that generates revenue.
✓
Team capacity
Each person's real availability.
Industry benchmarks
Target billable hours70%
Time spent on rework25%
Average turnover45%
COR measures your operation against these benchmarks and shows you how to improve on every dimension.
C
COR Community
1,000+ active members
Weekly insight
Top agencies bill +82% of their hours. How do they do it?
This month's benchmark:
I want to know more! 🚀
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New insights
2 min ago
Engagement
+94%
COR Community
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Leaders from the world's most influential companies back COR's vision.
Mauricio Garnier
CEO of Garnier
Mauricio Garnier
CEO of Garnier
“For us, everything starts with taking care of people. And COR has allowed us to do exactly that. Knowing precisely how many hours go into each idea, what effort is behind every project, and showing the client the real value of their team's work.”
Andres Carvajal
CEO of Sancho BBDO
Andres Carvajal
CEO of Sancho BBDO
“We consider them a partner — a Sancho of Sancho. Being able to show the client operation hours, specific tasks, how the share is doing, what's being reworked, how many things are bouncing back. The conversation is absolutely wonderful, and the value it creates is incredible.”
Mauricio Garnier
CEO of Garnier
Mauricio Garnier
CEO of Garnier
“For us, everything starts with taking care of people. And COR has allowed us to do exactly that. Knowing precisely how many hours go into each idea, what effort is behind every project, and showing the client the real value of their team's work.”
Andres Carvajal
CEO of Sancho BBDO
Andres Carvajal
CEO of Sancho BBDO
“We consider them a partner — a Sancho of Sancho. Being able to show the client operation hours, specific tasks, how the share is doing, what's being reworked, how many things are bouncing back. The conversation is absolutely wonderful, and the value it creates is incredible.”
Mauricio Garnier
CEO of Garnier
Mauricio Garnier
CEO of Garnier
“For us, everything starts with taking care of people. And COR has allowed us to do exactly that. Knowing precisely how many hours go into each idea, what effort is behind every project, and showing the client the real value of their team's work.”
Andres Carvajal
CEO of Sancho BBDO
Andres Carvajal
CEO of Sancho BBDO
“We consider them a partner — a Sancho of Sancho. Being able to show the client operation hours, specific tasks, how the share is doing, what's being reworked, how many things are bouncing back. The conversation is absolutely wonderful, and the value it creates is incredible.”
Mauricio Garnier
CEO of Garnier
Mauricio Garnier
CEO of Garnier
“For us, everything starts with taking care of people. And COR has allowed us to do exactly that. Knowing precisely how many hours go into each idea, what effort is behind every project, and showing the client the real value of their team's work.”
Andres Carvajal
CEO of Sancho BBDO
Andres Carvajal
CEO of Sancho BBDO
“We consider them a partner — a Sancho of Sancho. Being able to show the client operation hours, specific tasks, how the share is doing, what's being reworked, how many things are bouncing back. The conversation is absolutely wonderful, and the value it creates is incredible.”
Mauricio Garnier
CEO of Garnier
Mauricio Garnier
CEO of Garnier
“For us, everything starts with taking care of people. And COR has allowed us to do exactly that. Knowing precisely how many hours go into each idea, what effort is behind every project, and showing the client the real value of their team's work.”
Andres Carvajal
CEO of Sancho BBDO
Andres Carvajal
CEO of Sancho BBDO
“We consider them a partner — a Sancho of Sancho. Being able to show the client operation hours, specific tasks, how the share is doing, what's being reworked, how many things are bouncing back. The conversation is absolutely wonderful, and the value it creates is incredible.”
Mauricio Garnier
CEO of Garnier
Mauricio Garnier
CEO of Garnier
“For us, everything starts with taking care of people. And COR has allowed us to do exactly that. Knowing precisely how many hours go into each idea, what effort is behind every project, and showing the client the real value of their team's work.”
Andres Carvajal
CEO of Sancho BBDO
Andres Carvajal
CEO of Sancho BBDO
“We consider them a partner — a Sancho of Sancho. Being able to show the client operation hours, specific tasks, how the share is doing, what's being reworked, how many things are bouncing back. The conversation is absolutely wonderful, and the value it creates is incredible.”
Mauricio Garnier
CEO of Garnier
Mauricio Garnier
CEO of Garnier
“For us, everything starts with taking care of people. And COR has allowed us to do exactly that. Knowing precisely how many hours go into each idea, what effort is behind every project, and showing the client the real value of their team's work.”
Andres Carvajal
CEO of Sancho BBDO
Andres Carvajal
CEO of Sancho BBDO
“We consider them a partner — a Sancho of Sancho. Being able to show the client operation hours, specific tasks, how the share is doing, what's being reworked, how many things are bouncing back. The conversation is absolutely wonderful, and the value it creates is incredible.”
Mauricio Garnier
CEO of Garnier
Mauricio Garnier
CEO of Garnier
“For us, everything starts with taking care of people. And COR has allowed us to do exactly that. Knowing precisely how many hours go into each idea, what effort is behind every project, and showing the client the real value of their team's work.”
Andres Carvajal
CEO of Sancho BBDO
Andres Carvajal
CEO of Sancho BBDO
“We consider them a partner — a Sancho of Sancho. Being able to show the client operation hours, specific tasks, how the share is doing, what's being reworked, how many things are bouncing back. The conversation is absolutely wonderful, and the value it creates is incredible.”
Mauricio Garnier
CEO of Garnier
Mauricio Garnier
CEO of Garnier
“For us, everything starts with taking care of people. And COR has allowed us to do exactly that. Knowing precisely how many hours go into each idea, what effort is behind every project, and showing the client the real value of their team's work.”
Andres Carvajal
CEO of Sancho BBDO
Andres Carvajal
CEO of Sancho BBDO
“We consider them a partner — a Sancho of Sancho. Being able to show the client operation hours, specific tasks, how the share is doing, what's being reworked, how many things are bouncing back. The conversation is absolutely wonderful, and the value it creates is incredible.”
COR ResourcesInsights and tools to
Insights and tools to
improve your operation
COR Integrations
Discover our integrations!
See how we simplify your operation by connecting the tools your team already uses every day.
Explore now→
Frequently asked questions
What is COR?
COR is a project management and profitability platform for advertising agencies and consulting firms. It automates time tracking, predicts each project's profitability in real time, and uses artificial intelligence to protect your business margin before it's lost.
Who is COR for?
COR is purpose-built for advertising, marketing and creative agencies, and for consulting firms that bill by project and by hour. It's currently used by more than 1,000 agencies across 38 countries.
What makes COR different from other project management tools?
Unlike generic tools, COR is 100% specialized for agencies and consultancies: it shows predicted profitability in real time (not retrospectively), automates time tracking instead of relying on manual entry, and raises financial deviation alerts while the work is happening.
Does COR automate time tracking?
Yes. COR captures time automatically from team activity and calendars and offers smart suggestions, so you don't depend on everyone filling in timesheets manually.
What is MAIA?
MAIA is COR's conversational AI agent: an AI project manager that answers questions about your projects, team and profitability and helps anticipate problems. COR also includes a marketplace of customizable AI agents.
Is COR secure and compliant?
Yes. COR is enterprise compliant, with SOC 2 and ISO 27001 certifications.
What does COR integrate with?
COR offers an integrations marketplace and an Open API, so you can connect it with the tools your agency already uses.
How much does COR cost?
COR offers plans based on the size and needs of each agency or consulting firm. You can request a free demo to see the plans and get a tailored proposal.
Book a demo
See your profitability potential
in 30 minutes
Book a personalized demo. We'll show you, with your own numbers, how COR automates time tracking and gives you real-time visibility into every project.
More than 1,000 agencies and consultancies in 38 countries already use COR.