MAIA · COR's AI operating system

The management platform for hybrid teams: people and AI agents working together.

Agents that do real work. Project insights in seconds. Everything measured, governed and tied to your profitability.

See it in action

Real profitability: estimated vs. actual

Anticipate deviations

Detect rework

Automate repetitive tasks

Agent Marketplace

AI-powered insights for decision-making

Custom Skills

Time tracking in seconds

The best agencies use COR.

DM9
LLYC
Havas
Grupo InPress
Globant
FCB
Porter
Mullenlowe
Publicis
Omnicom
The Juju
DDB
DLA Piper
Ogilvy
Dentsu
Grey
DM9
LLYC
Havas
Grupo InPress
Globant
FCB
Porter
Mullenlowe
Publicis
Omnicom
The Juju
DDB
DLA Piper
Ogilvy
Dentsu
Grey
01

Pilar 01

Actionable profitability

It's not about seeing profitability. It's about increasing it: deciding in time and mitigating risk before it hits your margin.

Seeing the deviation is standard. Fixing it before it costs you money isn't.

Any tool can show real-time profitability. MAIA detects the deviation, quantifies the margin impact and proposes a mitigation plan based on knowledge of your industry. You approve; COR executes.

Detect

Risk Management

Risk Management
for projects

Identify and monitor risks across key dimensions: Dates, Hours, Profitability, Resources and Rework.

The best part? MAIA doesn't just flag the risk, it gives you immediate action plans to course-correct before it's too late.

Delayed
OK
At risk
Active
MAIA · Risk Management2 alerts
Dates
High
Hours
Med
Profitability
High
Resources
Low
Rework
Med
!

Dates at risk · 3 tasks overdue

Action plan: Reassign 8 hrs to the production team

ProjectEstimatedActualDeviation
Q2 Campaign$42,000$38,500+9%
Rebrand Tech$28,000$31,200-11%
Social ADV$15,500$14,800+5%
Web redesign$62,000$68,400-10%
⚠

Deviation detected · Rebrand Tech

Actual exceeds estimate by 11% → Margin impact: −$3,200

Estimated
Actual
Margin

MAIA: Renegotiating the external vendor's rate could recover $1,800 this month.

Avg. margin

34.2%

Monthly forecast

$124k

Understand

Back-office · Directors

AI-powered insights and real
resolution of operational problems.

Agents built so directors can make decisions with real data (profitability, deviations and team performance) in seconds.

The metrics that turn AI into business results

Real profitability by project and client:

Estimated vs. actual comparison, current margin and deviations, broken down by project and client.

Team operational performance:

Who's working on what, workload by role and bottleneck detection before it's too late.

AI agent and model analytics:

Token usage per agent, adoption level and which agents deliver the most value. Know which agents justify the usage they generate.

Client profitability, month by month:

Ask MAIA for a client's profitability broken down by month, without building the calculation by hand.

Rework and team workload, company-wide:

Query rework and hours across the whole agency, by client, project, task or user, without being tied to a single project.

Understand

Project Specialist

One click, "Analyze with MAIA",
and your project is already read.

Get an automatic project summary and ask anything you want about the project's status.

Active
Active
Done
Delayed
At risk
MAIA · Project SpecialistActive
Analyze with MAIA
Summer Campaign 2026
How many hours used vs. estimated?

⏱️ Hours: logged vs. estimated

Estimated (Project)15 h
Estimated (Tasks)25 h
Logged13 h

vs. project (15 h): 13 h = 86.7% used · 2 h left.

vs. tasks (25 h): 13 h = 52% used · capacity available.

Ask a question...How many hours used vs. estimated?
Anticipate deviations

Which tasks are running late? Hours spent vs. estimated? The answer, in seconds, with real data.

Detect rework
Real profitability
Natural language

Act

From insight to action

You spotted the problem. Fix it without leaving MAIA.

Every MAIA answer comes with suggested actions to correct the deviation, like updating the deadline on overdue tasks. Need someone else involved? Ask MAIA to message the project owner: they get it as a notification in COR, without you having to open the task. Need to report it? Turn the answer into a downloadable Excel file.

Rebrand Tech has 4 overdue tasks and an 11% hours overrun. I suggest these actions:

Update the deadline on 4 overdue tasksApply
Message the project ownerSend
Download the answer as Excel.xlsx

Notification sent to Martina R. · Rebrand Tech owner

02

Pilar 02

Automation

Automate manual, repetitive tasks and give hours back to your team.

Automate repetitive tasks and save operational time.

MAIA automation comes in three levels: you ask it to do something, you delegate to agents that work with your judgment, or you leave processes running on their own.

Level 1 · You ask MAIA

Conversational actions

Conversational actions with MAIA.

You ask MAIA, inside COR, to carry out a task. Manual interaction, in natural language, whenever you need it. MAIA follows you across the whole platform: it doesn't reset when you switch screens and you can minimize it without losing the conversation.

82%

Bulk actions, at a whole new speed.

Task creation up to 82% faster: 100 tasks in 16 seconds (down from 74).

Before · 100 tasks74 s
Now · 100 tasks16 s
Team membersNew · rolling out gradually

Your week's hours, logged in 20 seconds.

MAIA cross-checks your activity in COR, what you had in the planner and your calendar (if the integration is on) and proposes a time entry plan. Adjust it by day or by task and approve it. No more going task by task.

Hours Assistant

Beyond logging, it changes the status of hours (for example, approving them), even several at once.

Time entry plan · Week 39COR · Planner · Calendar
MonQ3 Campaign · Key visual8 h
TueRebrand Tech · Meeting + edits7.5 h
WedSocial ADV · October assets8 h
ThuQ3 Campaign · Adaptations6 h
FriWeb redesign · UX review8 h

Total: 37.5 h · ready to review

Approve entries

Level 2 · You delegate to agents

Front-office · Marketplace

Automate repetitive tasks with agents that do the work for you

Get ready-to-use agents, each one designed to handle a specific type of work at your agency.

Agents

Marketplace
My agents

My conversations

Hey! What do you think a…

💡Concept Generator

Looks great, create it!

✨Marketplace

please create an entire bl…

📝Blog Draft Builder

Looks great, create it!

✨Marketplace

yes, add any available us…

✨Project Spec. - AURA 2

···

Blog Draft Builder

Turns your rough ideas and notes into structured…

Today
···

Brief Specialist

Your go-to assistant for crafting and refining…

1 day ago
···

Business Reviews

I'm your internal COR Business Reviews analyst…

3 days ago
···

Concept Generator

A brainstorming partner that turns client descriptions…

Today
···

Creative Processes

I'm the Creative Processes & Agency Communication…

3 days agoOn
···

COR Agent

Your operational assistant for everything COR…

3 days ago

Agent activated

Creative Processes · ready

Marketplace

Choose from a range of virtual agents the one that best fits your purpose and needs.

Two ways to build your agent. Zero code.

Anyone on your team can build an agent that understands their context and works their way.

Path 01

Manual editor

Full control for power users. Set the name, instructions (up to 5,000 characters), model, knowledge base and accessibility.

New agent

General
Knowledge
Accessibility

General settings

Add all the information to customize your agent's behavior.

*required
+

What is your agent's name? * (0-150)

Brief Specialist

What are the instructions? * (0-5000)

Example: You are a social media copywriter who writes and adapts messages for different platforms…

You are a creative brief expert. Structure the information, identify gaps and propose an actionable brief…

How to write a prompt ↗

Knowledge base

Upload the files your agent will use as a reference. See how it works ↗

Click here to upload or drag files

.md, .pdf, .doc, .docx, .txt, .csv, .png, .jpg (max. 5MB)

Briefs Q3.pdf124 KB

Agent accessibility

Choose who can view and use this agent in your organization.

Who can use this agent?

For the entire company

All users will be able to see and use this agent.

For specific clients

Associate this agent with one or more clients.

Only for me

The agent will be private and only you can use it.

Path 02

Conversational with MAIA

Not sure what to build? MAIA asks you 4 questions and designs the right agent for your needs in under 2 minutes.

MAIA

Design your ideal agent

online
Reply to MAIA…
New · Agents with actions

Your agents don't just answer anymore. They execute.

The agents your team builds can create, edit and manage tasks inside COR, following their instructions and knowledge base. They stop being a chat and become part of your operation.

Consistent naming

An agent that creates tasks and automatically adds the SKU from its knowledge base.

Estimates applied

It looks up the estimated hours and assigns them to the task, no manual work required.

Complete information

It fills in every task field based on your rules and internal documentation.

The result: you automate repetitive tasks, reduce errors and keep criteria consistent — with the logic your company defined, not a generic tool's. With human approval on every action.

Agent · Display ProductionWith actions

Create the display banner tasks for Nova Client, Q3 campaign.

Create task in COR

Name

NOVA-Q3-DSP-014 · Display banner 300x250

SKU from knowledge base
Estimate

6 h

SKU estimated hours
Stage

Production · Design

Owner

Display Team

Task created in COR

With SKU, estimate and all fields filled · logged in history

Agent · Task Creator

Create the tasks from the launch brief for Nova Client.

Using Skill · Nova Client naming
NOVA-LCH-KV-001Launch key visual12 h
NOVA-LCH-SOC-002Social pack · 6 assets9 h
NOVA-LCH-DSP-003Display banners · 4 formats6 h
NOVA-LCH-VID-00415s social video10 h
New · SkillsNew · rolling out gradually

Teach it once how your account works. Your agents apply it every time.

Skills are capabilities you set up just once (a client's naming convention, how to build a brief, the criteria for naming assets) and that MAIA and your agents apply whenever they need them. The agent knows what to do; the skill tells it how your agency does it.

Example

A Task Creator agent gets the brief, estimates each asset with your hours table and names every task with the taxonomy the client requires for its month-end report.

While it's in use, MAIA shows “Using Skill” with its name, so you always know which criteria it's applying.

PMs · Use case

Workflow automation:
Brief → Project → Tasks → Resources.

Turn a brief into a complete project with tasks, subtasks, estimates and assignments in under a minute. In a real case, a campaign brief became 31 tasks, estimated and named with the client's taxonomy: work that used to take a Project Manager 30 minutes to an hour.

Project SpecialistMAIA
PDF
brief_cliente.pdf

Visual rebrand for a fintech client. Identity, web, social and campaign. Deadline: 6 weeks.

MAIA processing
01Brand strategy and visual identity10d
DS
02Web design and interactive prototype14d
MR
03Social media pack + launch campaign8d
LP
+ 9 subtasks with staggered deadlines, generated automatically
Paste your brief or drop a file...
PDF
brief_cliente.pdf

Paste the brief. MAIA builds the project:

5 main tasks, subtasks with staggered deadlines and owners assigned by role, ready to approve.

Automatic smart checklist:

Generated from the project type, client and brief. Saves hours of manual planning.

Human approval at every step:

The Project Manager reviews and confirms before MAIA builds the project.

Creative teams · Use case

Your brand guardian, before every approval round.

Load the account's brandbook, style guides and visual references into the agent. Before an asset reaches the creative director, the agent reviews it (banned words, tone, exclusionary language) and gives you specific feedback to fix.

A junior designer iterates with the agent first. Your creative director stops spending half the day correcting assets and gets back to thinking up concepts.

Agent · Asset ValidatorBrandbook Nova

The cheapest account for all the guys!

Open ur account today

post_lanzamiento_v2.png

3 notes before sending it for approval:

Banned word

“Cheapest”: the brandbook calls for “affordable” or “no maintenance fees”.

Exclusionary language

“The guys”: use “young people” or “anyone getting started”.

Tone

The brand never uses text-speak: change “ur account” to “your account”.

Level 3 · Runs on its own

Processes that kick in at every key event in your operation.

Unlike on-demand actions, agentic workflows automate repetitive tasks and trigger on the event you define. Your operation runs in the background.

Create agents, build workflows and pick from the Marketplace. And since we know your industry, you don't start from a blank page: we suggest workflows we know work.

Sync your clients' emails with HubSpot, hands-free.

Create projects in COR automatically when a deal closes.

Event that triggers the workflow

An email arrives from a new client

MCP
Gmail
Drive
HubSpot

External tools connected via MCP, talking to each other inside your COR workflow.

Project created in COR

Contact synced · no manual work

Connectors

New · rolling out gradually

Connect your agents to external tools and to COR Clients and Projects, and track the status of every connection from one place.

Claude
MCP
C
COR
Create the "Acme Rebrand" project with 3 tasks
cor.create_project()
running in COR…
Acme Rebrand Created
01Brand strategy
DS
02Visual identity design
MR
03Brand guidelines + assets
LP

Managing COR through Claude · MCP integration

Claude MCP Connector

Managing COR through Claude

Add COR as an MCP server in your Claude environment. Create projects, assign tasks and query operational data without leaving Claude. And it works both ways: the same protocol brings external tools like Gmail or Google Drive into your COR workflows.

03

Pilar 03

Governance

Full control over how your teams use AI. A human always approves.

AI doesn't decide on its own. Humans approve and stay in control.

Real traceability and security. Full control over how your teams use AI, without losing speed.

Human in the loop

Every decision AI suggests needs your approval before it runs. It applies equally to operational automation and profitability analysis.

Active
Overrun
OK
At risk
MAIA · GovernanceConfirmation required

I detected an overrun on Rebrand Tech. I suggest a mitigation plan. Approve it?

Proposed action

Approved
Create task · Mitigation plan
Reassign 8 h · recover margin

Action approved

Executed in COR · saved to history

MAIA may make mistakes. Please verify important information.

AI Governance

You approve. You deny. You're in control.

The biggest difference from any other PSA on the market: every critical MAIA action runs only when you give the OK. Real traceability, real control.

Control

Approve / Deny on every action

Create an agent, create tasks, assign users: nothing runs until you confirm. Footer reminder: "MAIA may make mistakes. Please verify important information." The confirmation box names the exact action before you approve it.

Respects each user's permissions

MAIA accesses all your COR data, but answers based on the permissions of whoever is asking. If someone can't see financial metrics, MAIA won't show them either.

Access by agent

Three visibility levels: company-wide, specific clients, or just you. Every agent you create defines its own scope.

Confirmation required
You need to approve the following action: Create agent

Transparency

See how it reaches every answer

The steps, queries and tools MAIA uses live in a separate reasoning block, so the final answer stays clean.

Traceability and history

Every conversation is saved. You can go back, audit and reopen any thread from "My conversations".

Measurement

Usage and adoption by agent

Illustration · sample data

Every action your agents take is tracked by agent, user, task and client. You know which agents are really used, which ones drive usage and where it pays to keep investing. It's also the foundation for understanding your hybrid contribution margin: your team's hours plus AI usage, in a single number.

Last 30 daysValues rounded for illustration

Active agents

12

Interactions

1,200

Tokens used

8 M

Unique users

40

Clients reached

18

of 24 active

Usage distribution by agent

Starting Agent35 %
Brief Specialist18 %
Creative Processes & Agency Communication14 %
HR Agent12 %
Blog Draft Builder8 %
Business Reviews Agent7 %
Concept Generator6 %
8 Mtokens · 30 days

This is how usage reads in your account: which agents are really used, who uses them and which ones drive usage, over the time window you choose. The values above are illustrative; your account shows the real ones.

"Any agency can use AI. With COR, yours knows whether it does so with real profitability."

Security

Supported models · LLM Agnostic

Choose the model. COR governs it.

LLM Agnostic: choose the best-performing model for each specific task. COR stays in control, no matter which one you use.

Anthropic
OpenAI
Gemini
DeepSeek · Mistral
Zero Data Retention

Your data is never retained or used to train third-party models.

Zero Data Retention with Anthropic and OpenAI: your data isn't stored on their servers or used to train their models. Your data flow stays protected with end-to-end security and governance.

Security padlockSecurity · Enterprise-Grade Security

Compliance and Transparency

Enterprise-Grade Security: we guarantee the highest security standards to protect your data.

AICPA SOCCORISO
What's next for agencies

The industry isn't disappearing. It's reorganizing.

80.6%

of agency leaders are excited or cautiously optimistic about AI.

Get your house in order

Define what you want to optimize with AI before scaling it, so you don't replicate noise.

Rethink talent

Free up your senior people's calendars so they can focus on the business.

Charge for impact

With order and clear usage data, negotiate with evidence.

Frequently asked questions

What does MAIA do inside COR?

MAIA is COR's AI operating system: a platform for hybrid teams of people and agents. It works on three fronts: actionable profitability, automation of repetitive tasks and governance, always with human approval.

How does MAIA help protect profitability?

MAIA detects the deviation, quantifies its impact on margin and proposes a mitigation plan. It monitors risk across five dimensions —dates, hours, profitability, resources and rework— and you decide whether to apply the plan.

What tasks can MAIA automate?

There are two paths. On demand, you ask it in natural language to run a task inside COR. Automatically, agentic workflows kick in on the event you define: for example, creating a project in COR when a deal closes or syncing client emails with HubSpot.

Can MAIA agents create tasks in COR?

Yes. Agents with actions create, update and manage tasks following their instructions and knowledge base: they fill in naming conventions, estimates and fields according to your company's rules, with human approval on every action.

Does COR connect with Claude or other tools?

Yes, via MCP. You can add COR as an MCP server in Claude to create projects, assign tasks and query operational data without leaving Claude, and the same protocol brings tools like Gmail or Google Drive into COR's workflows.

Which AI models does MAIA use?

MAIA is model-agnostic: it works with models from Anthropic, OpenAI, Google, DeepSeek and Mistral, and you choose the best-performing one for each task. With Zero Data Retention with Anthropic and OpenAI, your data isn't stored on their servers or used to train their models.

What are Skills?

Abilities you set up once (for example, a client's task naming convention) that MAIA and your agents apply automatically whenever they need them.

Does MAIA respect each user's permissions?

Yes. It answers based on the permissions of whoever is asking: if someone doesn't have access to financial metrics, MAIA won't show them.

Can MAIA log my hours?

Yes. It reads your activity in COR, your planner and your calendar (with the integration enabled), proposes a time entry plan and runs it once you approve it.

Can it review assets against a client's brandbook?

Yes, with an agent like the Asset Validator: you upload the brandbook and style guides, and it returns feedback before approval.

Your next step

A smarter agency,
with COR and AI.

Book a demo and we'll show you how AI agents directly impact your team's profitability and operations.