Agencies: The rules changed. Here's the data that proves it.
Fees. AI. Talent. Visibility. The 2026 benchmarks from agency leaders who are navigating all of it — and the ones who aren't.
Thursday, June 11
2:00 PM EDT
Special Guest
David Sable
Vice Chairman at Stagwell & former Global CEO at VML
The agencies already working with data
The Agency Report of the Year
The conversation
has shifted.
Business models are changing. Teams are being reorganized. AI has stopped being a creative topic — it's now direct pressure on your fees and how you negotiate with clients.
The agencies that have those numbers in front of them are walking into very different conversations than the ones that don't.
This is the data that puts you on the right side of that conversation.
What the data is telling us
What you'll find in the report
Have “integrating AI”as their most urgent operational challenge — but most still can't measure what it's costing them.
Only
Of agencies actually measure AI's real impact on their operation.
Are you in that 8%?
Only
Of agency leaders know their client profitability in real time.
The rest are negotiating blind.
Half of all agencies
Lose between 15% and 40% of their timeto rework — and most don't have visibility into where it's happening.
Speakers
The data is presented by people who work with agencies every day.
David Sable
Vice Chairman at Stagwell · former Global CEO at VML
One of the most influential voices in the global advertising industry, with decades of experience leading some of the world's top agencies.
Santi Bibiloni
CEO & Co-founder of COR
Helping agency leaders navigate the new rules of the business — through data, AI governance, and real operational visibility.
Agenda
COR Report 2026 · 4th Edition
The topics you can't afford to ignore.
AI in operations
Who captures the real value of AI inside the agency — and who's using it without realizing what they're leaving on the table.
Governance
The shift from scattered tools to an AI strategy with clear owners, criteria, and metrics. What it looks like when it actually works.
Operational visibility
60% of agencies make the call after the damage is done. Here's what real-time visibility actually looks like — and why it changes every conversation.
Fees
Agencies that negotiate with real data stop giving away margin in every proposal. See what that looks like in practice.
Talent
How to sustain profitability without burning out your team: utilization, focus, and what the data says about real workload.
COR Reports · 4th Edition
The data is in.
Get your seat.
Register now and receive the full report on the day of the webinar.
Reserve my seat + get the full report →Thursday, June 11 · 2:00 PM EDT